The mission of RE/MAX Affinity Plus is to provide brokerage services in a manner that distinguishes us as the benchmark for excellence, professionalism, technology, and the undisputed market leader in the South West Florida area. Our Commitment to our Agents and Clients is to offer a quality business environment of trust, responsibility, professionalism, innovation, and accountability in order to achieve their goals in the real estate business and market.
The vision of RE/MAX Affinity Plus is to continue to achieve the highest possible standards of the real estate industry while establishing our agency as the preferred real estate company within our market area. We are comprised with the most professional and experienced broker, agents, and staff to serve our clients in the real estate business. Learning agility, market adaptability, and technological expertise are central to our vision of a progressive company able to take our agents and clients wherever the real estate industry goes. Our company has established an organization that will continue to provide an environment to be completely responsive to the needs of our RE/MAX sales associates and clients, and strives to be recognized as the finest professional real estate company and leader in the area.
Business entrepreneur for over five decades, Philip “Rocky” Farhat is the co-founder, owner, and CEO of RE/MAX Anchor Realty and RE/MAX Affinity Plus. His successful business ventures have made him one of the top leading real estate franchise owners in the region. In 1965, Farhat attended Ferris State University and then Michigan State University.
He started his business career in 1969, owning four restaurants in Lansing, Michigan. His career with restaurants and nightclubs proved extremely successful. In 1981, Farhat decided to make a move with his wife Suzanne and family to Southwest Florida. He became a developer in Charlotte and Sarasota counties and built thousands of single-family homes.
In 1987, prior to his ownership of RE/MAX Anchor, he owned both Cano Realty and Anchor Realty. He was also a partner in Third Coast Interiors located in Austin, Texas. Farhat was the CEO of both Rockwell Homes and PGI Homes. Farhat developed Stone Gate, Pebble Creek, Pepper Tree and Southwood. During the late nineties, he opened Almond’s Restaurant.
In 2003, Farhat joined RE/MAX. The company quickly became a leader in South Florida. He and his partner, Debra Meredith-Peters, were named “North America’s Owner/Broker Of The Year” in 2009. Farhat and Merideth-Peters expanded RE/MAX Anchor offices in Punta Gorda, North Port, and Englewood. In 2010, they opened Burnt Store Title in Punta Gorda. They ventured to Marco Island and established ownership of RE/MAX Affinity Plus in 2012.
In 2017, Farhat joined the ownership of American Title in Cape Coral. In 2020, Farhat established 5th Avenue Title in Naples. After the passing of Merideth-Peters, Farhat continued expansion efforts. He expanded Burnt Store Title of SWFL in Northport and Englewood.
Farhat opened an additional RE/MAX Affinity Plus located in Naples. In 2021, RE/MAX Anchor Realty and RE/MAX Affinity Plus reached over a billion dollars in sales volume.
With Farhat’s emphasis on giving back to the community, he served on the board of Sun Trust Bank for over twelve years. Farhat currently serves on the community advisory board for Centennial Bank. He also served as President of Kingsway Country Club for seven years.
Every year, Farhat and his wife continue to support annual events to help the community and local charities for children and adults. These include the Children’s Miracle Network, Salvation Army’s “Best Foot Forward” along with Secret Santa’s “Toys for Tots”. Farhat and his associates participate in five blood drives annually, from Englewood to Marco Island, to support Naples Community Hospital. For nine years, Farhat hosted and sponsored the “All Children’s Hospital Golf Tournament” at the Kingsway Country Club. He also contributed to golf tournaments in Marco Island at the JW Marriott to support the Women’s Breast Cancer Association.
Farhat’s philosophy is to ensure that every agent and associate receives the necessary support to help them achieve their personal and professional goals.
With over 20 years’ experience and having worked with 2 Independent offices plus a large franchise, Becky began her career with RE/MAX in 1998. In 2006 after 10 years of managing a RE/MAX office along with listing and selling, she relocated to SW Florida and knew that the only option for her was to find the best RE/MAX office in the area. In 2006 she began working with RE/MAX Anchor Realty, and has enjoyed helping in the expansion of the company. In 2007, Becky received the award of Florida Region Manager of the Year. She looks forward for many more years of serving the best agents in the industry.
With more than 30 years of education and executive director experience, Gina has been immersed in the development, leadership, and training corporate industry throughout South West Florida. Her career prior to joining RE/MAX includes being a CEO and Executive Director for programs in profit and non-profit agencies including the YMCA, Charlotte County Parks and Recreation, Anheuser Busch Wellness and Training division, plus owner of an athletic education training facility for over 20 years. Gina’s path then led into the Real Estate industry over seeing a local Real Estate brokerage along with development & training agents. She has been an educator and speaker at local & national events since 1991. She graduated from the University of South Florida with a Master’s in Education plus a Master’s in Business Administration. In addition to her executive career, Gina serves on several local boards throughout community as a volunteer.
Peggy has dedicated forty plus years to fine-tuning and perfecting her accounting and business skills. Her broad background evolved around relocating many times as her husband’s corporate career dictated. It provided her experience in Corporate Business Accounting, Construction Accounting, Real Estate Accounting, Advertising Accounting, Bank Financial Services, Financial Management, Corporate Management along with Self Employed Business Accounting firms.
Peggy and her husband have two sons and four beautiful grandchildren, where she becomes “Nana” at every opportunity. She has been heard saying “ If I had known how great Grandchildren are, I would have had them first!”
Charles started working for RE/MAX Anchor in 2015, at the Marina Park Location as an Office Manager. After earning his Bachelor ‘s degree in Business Management and a minor in accounting at Florida South Western, he was promoted to the accounting department, working under the comptroller Peggy Kissinger. Charles has a diverse work history including 5 years with the US Navy as a Corpsman where he completed two tours in Iraq. After being honorably discharged he then worked at United HealthCare as a Workflow Supervisor.